Tuesday, February 26, 2013

What's in a Name?

What's in a name, huh? This was probably the hardest part about my decision to go ahead and make this little business happen. The name. It means so much. It carries so much weight. It's the first thing people connect to. I wanted my business name to have meaning, be timeless and something that I could grow into, because let me be honest...there are a BUNCH of little dreams that I have making up this big dream! 

But first, the why. Why did I want to do this? Plan, style, create, craft and just make down right pretty weddings? Go out on a limb, put myself out there for possible failure, success, hard work, late nights, highs, lows and everything else that comes with owning a business and sharing a piece of your heart? Family and love. Those two things are it y'all. They make the world go 'round. And it's really, really amazing when you sit and think about them even just for a second. 

That's my why. To help people celebrate their family and their love in their way. Crafting a moment that will never be forgotten. A moment that starts a beginning, carries on a history, creates an heirloom and shapes the lives of not only two people saying "I do," but generations after them. That's huge. And awesome. And makes me want to have a dance party and cry happy tears all at the same time. It gives me chills to think I could be a part of something like that. 

Now, back to the name. Emma Love Events. No, my name isn't Emma. Not my first or middle, but it almost was because of family. Emma was my great-grandma. I only knew her for a few years of my life, but from what I hear, she was a pretty awesome lady. And so was my other great-grandma, Anne. Their faith, stories, personalities, loves, lives, quirks, wisdom, recipes, sayings and even some of their perfectly pretty now-vintage pieces have shaped me into the woman I am. Because that's what families do. They shape you even if you never met them or only knew them for a short period of time. They made my grandma, aunts, and especially my Mom into the women they are today. And they made all those women so full of love. My Mom and I have spent a lot of time talking about Emma and Anne and who they were and what they stood for. (Mint green kitchens, peony bushes, and homemade doughnuts were big priorities for them. I get my love for all those things honest.) Out of those talks, Emma Love was born. Emma for Family and Love, obviously for Love. 

So that's it. That's what's in my name. I'll leave you with two thoughts. Both speak volumes about this piece of my heart. One is from the Bible and the other is from Love Does by Bob Goff. 

"Finally, brothers and sisters, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things. Whatever you have learned or received or heard from me, or seen in me—put it into practice. And the God of peace will be with you." Philippians 4:8-9

"As I sit on my island, it becomes clear that we need to stop plotting the course and instead just land the plane on our plans to make a difference by getting to the "do" part of faith. That's because love is never stationary. In the end, love doesn't just keep thinking about it or keep planning for it. Simply put: love does." Bob Goff. 


Photo of my Lindsay Letters Lovely Print. Reminding me to think of the above verse daily. 


  1. “The name. It means so much.”— It means everything, Nicole. Especially in business, your success depends on the remarkability of your name. It is the one which can make your product stand out among your competitors, aside from the whole package. The image that you are trying to portray should reflect the needs and wants of your customers.

  2. "It's the first thing people connect to." - Create a business name that suits your field. It's easier to look for you when you have a catchy name that still retains the essence of your industry. Since you're working on weddings, you might think of a brand name that talks about the ceremony or the paraphernalia. :)